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The title of salesman, or salesperson, does not always evoke positive emotions. Often thought of as sleazy, egotistical, and always trying to "close the deal", there are many misconceptions about sales people which affect the way buyers interact with them. Good salespeople, however, are the exact opposite of the defined stereotypes—they are people who make a substantive contribution, but often go unrecognized. We typically don’t consider the skills required of sales personnel or important aspects associated with a successful sale, and only see them as dishonest and/or money-hungry.